Why Building Your Email List is so Important Today!
Are you thinking about building an email list, but not sure why it is so important? Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and revenue. In this article, we will show you the top reasons why building your email list is important (with real case studies). We will also show you how to start building your email list – step by step. Why Building Your Email List is so Important Today!
What is an Email List and Why is it so Important?
An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email.
Why is this so important?
Because these subscribers joined your email list from your website and verified their identity by clicking on a link (double-option). They are extremely interested in what you have to offer.
According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.
In our business, email lists get 10 times higher conversions than social media campaigns. This makes sense if you think about these five advantages of email as a communication channel:
Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.
Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.
Email is Targeted – As we mentioned earlier the user has already shown interest in your products/content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.
You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.
Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
This is precisely why every smart business in the world has an email list.
Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.
They understand that email marketing is the best long-term investment with a much higher return. Because people will continue to get their message at a very low cost for a longer period of time.
Social Media vs Email Marketing
Now you’re probably thinking, wait a minute. What about social media?
A lot of social media experts and consultants, in an attempt to sell their services, downplay the importance of an email list.
In fact, we have even been asked isn’t email marketing kind of dead with social media taking over everything?
The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:
Yup, it’s an email address. Because these companies know that emails are the most direct and reliable way of getting in touch.
All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.
While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.
They come and go.
Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.
Today we have Facebook and Twitter, but not everyone is as hooked up on these sites. Some prefer other places like Instagram, Pinterest, Vine, Snapchat, etc.
But studies show that at least 91% of consumers check their email on a daily basis.
We are not saying that social media is not important. It is, and you should explore every opportunity to reach out to your audiences.
However, you should spend more time and effort into something that guarantees much higher results.
What Do You need to Start Building an Email List?
Hopefully, by now, you should know why building an email list is so important, and why ignoring it would be a HUGE mistake.
So let’s take a look at what you need to start building your email list.
3 Things You Need to Build an Email List:
- A website or blog.
- An email marketing service.
- High-converting opt-in forms
All three of these are fairly easy to setup, and none of them require you to know how to code.
For the sake of this article, we will only be focusing on the last two items on the list. If you don’t have a website or blog yet, then see our step by step guide on how to start a blog.