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How to Create a Website — Build a Website in 4 [EASY] Steps

There’s a lot to consider when you’re building your first website. Whether you’re a business, entrepreneur, non-profit, blogger, or freelancer, you need to create a […]

There’s a lot to consider when you’re building your first website. Whether you’re a business, entrepreneur, non-profit, blogger, or freelancer, you need to create a high-quality website that will help you reach as many people as possible. But at the same time, you’re not going to want to spend hours building and maintaining your site – and you shouldn’t have to know how to code just to get online.

With the right website builder, you can create a stunning, functional website in very little time to suit your exact purpose.

This is really important because ultimately, your website is more than just your online presence – it’s also a way for you to share value and connect with your audience, and it’ll become the global voice of your brand.

Best Website Builders for Your First Website:

  • Wix – A hugely popular site builder that’s loved for its ease of use, super-flexible design options, and great value for money.
  • Site123 – Takes just three steps to set up a beautiful website with one of the 150+ ready-to-launch template designs.
  • SimpleSite – Lives up to its name with a quick and easy setup process, guided design wizard, and effortless point-and-click interface.
  • WordPress.com – Gives you the most customization control with thousands of themes and plugins to choose from and advanced design options.
  • Weebly – Flexible platform with stylish template designs for every niche and hundreds of optional add-ons to make your site do more.


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Eight Quick Website SEO Tips for Beginners

Eight Quick Website SEO Tips for Beginners Search engine optimization (SEO), or the strategies used to make sure websites show up at the top of […]

Search engine optimization (SEO), or the strategies used to make sure websites show up at the top of search engine results, is something that every small business or blog owner should do. While the term may sound formal or technical, you don’t need to be a marketing expert to improve your website SEO.

Why is website SEO important?

People use search engines like Google to find information. If you want to grow your business and help people to easily find it, it’s essential to rank higher in Google searches. You can learn how to improve your SEO and help people find your online business with the following eight tips.

Eight SEO tips and tricks to promote website growth

1. Write about what you know

Google ranks websites that are considered authorities in a space higher than others. To send Google a signal that you’re an expert in a subject area or field, write about topics directly related to your business.

2. Publish helpful content

Author blog posts covering topics that your audience seeks information on, like answers to common questions.

3. Write naturally

Google is good at determining whether you’re writing content for the sole purpose of using popular keywords. Be sure to write in your normal voice. You can find ways to naturally incorporate some keywords without sounding like you’re stuffing them in for marketing purposes.

4. Check for broken links

Double check that your external and internal links redirect to live, functioning pages and not 404 error pages. If you have a WordPress.com Business plan, you can install a third-party plugin that will check for broken links on your behalf.

5. Optimize your images

The images you use are important for a successful SEO plan. Images should use relevant keywords. Don’t use generic titles like “IMG34567.” Be sure to fill out the TitleCaptionAlt Text, and Description fields when uploading images to provide Google with more information about them.

6. Update the HTML title

Are you creating blog titles that don’t tell Google what your posts are about? Change the HTML title (which is read and analyzed by search engines) so that Google reads and evaluates different titles than your visitors do.

7. Use WordPress.com SEO tools

Business plan users should take advantage of WordPress.com’s advanced SEO tools, which allow you to add custom meta descriptions to your front page and individual posts.

8. Post new content regularly

Whether it’s a blog post or a new product listing, keep your website fresh with updated content.

With the above SEO tips, you’ll be positioned to improve your website SEO while helping your business rank higher in Google search results.

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Why CDN is important for your wordpress website

Why CDN is important for your WordPress website As a performance hosting company we really like to research and share ways to make your WordPress site faster. One […]

As a performance hosting company we really like to research and share ways to make your WordPress site faster. One of the no-brainers when it comes to speed nowadays is to utilize a content delivery network (CDN). They take the load off of your web server while speeding up the delivery of content to your visitors thus making their experience better! 

Today we want to explain to you in layman’s terms how a WordPress CDN works, why you should be using one, and some of the extra benefits that accompany them. We’ll also share some speed tests so you can better judge just how much of a performance boost you could expect to see on your own site.

What is a WordPress CDN?

A CDN is simply short for content delivery network.  These are a network of servers located around the globe which are designed to host your WordPress site’s static (and sometimes dynamic) content such as images, CSS, JavaScript, and video streams. Now when we say host, don’t get this confused though with your WordPress host. These are completely separate services. A CDN isn’t a replacement for your hosting provider, but rather an additional way to increase the speed of your site. While our hosting here at Kinsta is blazing fast, a CDN can make your site even faster.

How a CDN Works

How does a CDN work exactly? Well, for example, when you host your website with Kinsta you have to choose a physical data center location, such as US Central, Europe, South America or Asia. Let’s say you choose US Central. This means your website is physically located on a “host server” in Council Bluffs, Iowa. When people over in Europe visit your website it is going to take longer for it to load verses someone visiting it from say Dallas, TX. Why? Because the data has to travel a further distance. This is what is known as latency. Latency refers to the time and or delay that is involved in the transmission of data over a network. The further the distance the greater the latency.

It also takes several networking hops (communication instances between intermediate networking devices) to serve data requests from browsers to hosting servers and the requested content from hosting servers back to web browsers. And that is where a CDN comes into play. It helps to reduce that latency by loading your site’s content from servers closer to them. These CDN servers are sometimes also referred to as POPs (points of presence).

Why CDN is important for your wordpress website

WordPress users can sometimes be reluctant to look into content delivery networks as it can be a little overwhelming at first. So here’s how they work and can be implemented, in layman’s terms, in three simple steps:

Step 1

You select a CDN provider and subscribe to their service. These are typically billed on monthly basis or by data usage. Most providers will have a calculator to estimate your costs.

Step 2

You utilize free plugin like CDN Enabler or WP Rocket to integrate it. These plugins automatically link up your assets to the CDN. There is no work needed on your part to get your content on the CDN, this is all hands-off! Deploying a CDN is a lot easier than it used to be a few years ago.

Step 3

When people visit your website, it is now loading the content of your WordPress site from different CDNs around the globe. So for those visitors in Europe visiting your site located in Iowa, your content is now loading from a POP in Europe. How do they do this? CDNs typically use two different types of technologies to route users to the correct location, and that is IP Anycast + geolocation routing. They can automatically detect where user requests come from and route the requests to the nearest POP.

It is still important however to choose a strategic server location for your WordPress host. Because even though a CDN helps distribute your media and content, a single request still has to be made to the hosting provider when your website is loaded. Unless you are utilizing full page caching on a proxy server, which we will go into later. Kinsta now has 15 data center locations from which you can host your WordPress site.

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How to Succeed with WooCommerce Dropshipping and AliExpress

How to Succeed with WooCommerce Dropshipping and AliExpress Before we learn how to succeed in WooCommerce dropshipping business, let’s start with the basics. WooCommerce Dropshipping […]

Before we learn how to succeed in WooCommerce dropshipping business, let’s start with the basics.

What is WooCommerce? And why can it be interesting for you?

WooCommerce is a special platform for online stores. It integrates with WordPress and works with it perfectly. Store owners benefit from high functionality and convenience of WooCommerce.

No wonder that this platform is so popular among drop shippers. When you build your online store on WooCommerce, you get a web store that is easy to manage. You have full control over your store, and you easily run all the operations.

As you know, dropshipping business becomes more and more popular every year. Men and women across the globe start their own drop shipping stores because this business gives them independence and financial security.

When you run a dropshipping store, you don’t need to buy any products in advance, so you can start your business with really low costs. You simply find dropship suppliers you like and list their items on your site. You only contact the supplier and purchase the necessary item when an order is placed by a customer, and you ask them to deliver the item to your client’s address.

In other words, you spend no money on creating and managing stock and don’t arrange shipments yourself. It means you are left with much greater profits!

All you need to do to start such an easy and rewarding venture is set up your own online store – and this is where your business road begins.

Why is a good idea to dropship with WooCommerce?

How to Succeed with WooCommerce Dropshipping and AliExpress
You can build your dropshipping store on various platforms. One of the most popular of them is WooCommerce. According to a recent research by Builtwith, more than 39% of all the online stores worldwide are powered by WooCommerce. On a global scale, it makes WooCommerce a number one solution for building online stores.

The reason why this platform is so popular is its convenience and flexibility: using various additional plugins and themes, you can customize your online store the way you like and add any extra features you need. There exists a countless number of useful WooCommerce plugins that cover various aspects of your drop shipping store (pricing and checkout, integration with payment systems, design, etc.). It means that you are free to choose any additional features for your business and to make your WooCommerce store a truly unique destination.

When WooCommerce plugin is installed and activated, you are provided with full setup instructions. You choose and set the main basic parameters for your store. As soon as this process is completed, you can start adding products to your store, uploading images and descriptions to the product page, setting prices, and also installing any additional plugins you consider necessary.

Why is it best to fill your WooCommerce dropshipping store with AliExpress products?

WooCommerce Dropshipping and AliExpress

To add products to your dropshipping store, you first of all need to choose a reliable and trustworthy supplier.

It is quite common to visit AliExpress in search of the most suitable supplier. We have already discussed the reasons why AliExpress is a wonderful destination for WooCommerce drop shipper.

To sum it up, AliExpress:

  • Works as global manufacturers platform;
  • Holds over 100 million items;
  • Asks zero entry or participation fees;
  • Sets no limits on your profit margin
  • Sets no limits on the number of products you sell;
  • Works with both individuals and officially registered companies;
  • Provides free shipping worldwide;
  • Provides different shipping methods.

There is no wonder, then, that drop shippers worldwide generally consider AliExpress to be the best platform to work with. This, in turn, means that there is a high demand for the special WooCommerce dropshipping plugin for AliExpress, and we are happy to introduce you such a solution.

AliDropship plugin: a WooCommerce Dropshipping plugin you will totally like

Current market analysis lets us surely say that AliDropship plugin, as for now, is the most advanced WordPress plugin for drop shipping business with WooCommerce.

This plugin has all the features you need to create and run a successful WooCommerce-based drop shipping store:

  • You can automatically import numerous products directly from AliExpress in a single click;
  • Along with products, you can also import all the product specifications, such as variations, attributes, descriptions, customer reviews, etc.;
  • You can easily edit product descriptions and add new texts, photos, and videos;
  • You can always be sure that the product information in your WooCommerce store is relevant and up-to-date. The plugin synchronizes with AliExpress and gets fresh data from the seller, updating your store information automatically;
  • You can order from sellers automatically and you don’t have to enter all the data manually. As soon as you get an order from a customer, the plugin visits AliExpress and fills in all the order data automatically (product details and variations, customer’s address, etc.). To confirm your purchase, you will just need to simply click the ‘Pay Now’ button, and order notification email will be sent to the customer.

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15 Things You MUST DO Before Changing WordPress Themes

15 Things You MUST DO Before Changing WordPress Themes If you have used WordPress, then you have probably switched themes at least once in your […]

If you have used WordPress, then you have probably switched themes at least once in your life. If you haven’t, and this is your first time, then it is even better. The beauty of WordPress is that it makes it very easy for users to change themes. It is literally few clicks away. But changing themes is much more than simply clicking activate. In this article, we will provide you with a checklist of things that you MUST do before changing WordPress themes. These steps are critical to make sure the process goes smoothly otherwise you can end up losing elements that you did not mean to lose.15

1. Take Notes on Your Current Theme

15 Things You MUST DO Before Changing WordPress Themes

Many WordPress users surf the web to find solutions to their problems. Often they find those solutions in form of snippets that they add manually in their theme such as the functions.php or another file. Because these changes were made once, people have a tendency of not remembering them. Go through your theme files and note down all additional code that you added. You also want to check your current theme’s load time because this way you can compare the two. Go to a site like Pingdom Tools or use YSlow to test out different pages (Yes different pages, not just the homepage).

2. Be cautious of the Sidebars

15 Things You MUST DO Before Changing WordPress Themes
You must make sure that your new theme is widget-ready. Sidebar widgets are really easy to use therefore a lot of users use it to customize it. We notice that sidebars are probably the most user-customized area of WordPress sites. People make tons of changes such as adding custom texts, images, links, advertisement, and other widgets. If you are using a widget-enabled theme, and you switch to a theme that is not widget-ready, then you will lose all of that. If you are using a widget-enabled WordPress theme, then this is not an issue.

Also anything that you modify in sidebar.php file of your old theme, will be overwritten. So make sure that you add those codes in the new theme sidebar.

3. Don’t lose tracking

Teacup Analytics

Most bloggers use some sort of analytics whether it be Google Analytics, or one of the other services. A lot of us don’t use plugins to add the tracking codes. Some of us open the footer.php file and modify the codes. Some of our themes have a spot to place the adsense code. Whichever one is your case, you want to make sure that you copy and paste your tracking code to your new theme. This is one of the things that is very commonly overlooked by users. Because it is so simple, most of us forget about it.

4. The Good ‘ol RSS are you working?

A lot of us use FeedBurner for our WordPress RSS Feeds. One of the parts of integrating FeedBurner into WordPress is pointing your default feeds to FeedBurner this way you can have analytics on your feed subscribers. A lot of themes like GenesisStandard Theme, and others allow you to integrate FeedBurner from their settings panel. You need to make sure that you keep the feed directed to FeedBurner otherwise there will be two RSS feeds for your blog. The main WordPress one, and the FeedBurner one which is taking the info from your WordPress RSS Feed. Except, you will lose count of a lot of the subscriber that you had because they were subscribed using the /feed/ url which no longer points to FeedBurner. Again, this does not mean you lose them, it just means that you can’t see them in the FeedBurner count.

5. Backup!!

Backup your Files

You never have anything to lose by creating a backup. As a precautionary measure, you should backup all of your theme files, plugins, and the database. Although nothing should happen, but you can never be too safe. You can use BackupBuddy to create a full-site Backup for you.

6. Maintenance Mode

Maintenance Mode WordPress

You probably don’t want your users to see while you are making the switch because they will end up seeing a broken site or such. It is best to turn on Maintenance mode for 15 – 20 minutes that it may take you to make sure that everything is working properly. Once you have setup Maintenance mode, you are good to go ahead and activate the new theme.

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WordPress Plugin vs Functions.php file (Which is better?)

WordPress Plugin vs Functions.php file Which is better? We are often asked by users whether they should install a WordPress plugin or add code to […]

We are often asked by users whether they should install a WordPress plugin or add code to their theme’s functions.php file? Some users believe that adding code is always the better method for performance, but that’s actually not true. In this article, we will explain the pros and cons of WordPress plugin vs functions.php file and which method is better. 

Installing WordPress Plugins vs Custom Code in Functions.php File

You will often find two solutions to add something to your WordPress site. You can either install a WordPress plugin or add a code snippet to your theme’s functions.php file.

Both methods will do the same thing, and they are both correct. However, many users want to know which one is better for WordPress speed and performance.

Some users feel concerned about installing too many plugins, and how it may affect their website speed and WordPress security. Others worry that adding custom code can break their website, and they may not be able to easily fix it.

Let’s compare both solutions to figure out which one is better for WordPress performance.

Installing WordPress Plugins vs Custom Code in Functions.php File

You will often find two solutions to add something to your WordPress site. You can either install a WordPress plugin or add a code snippet to your theme’s functions.php file.

Both methods will do the same thing, and they are both correct. However, many users want to know which one is better for WordPress speed and performance.

Some users feel concerned about installing too many plugins, and how it may affect their website speed and WordPress security. Others worry that adding custom code can break their website, and they may not be able to easily fix it.

Let’s compare both solutions to figure out which one is better for WordPress performance.

WordPress Plugin vs Functions.php file Which is better?

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How to Create a PayPal Donate Button for Your WordPress Site

How to Create a PayPal Donate Button for Your WordPress Site From non-profit organizations to churches, and political campaigns to bloggers who need early support, […]

From non-profit organizations to churches, and political campaigns to bloggers who need early support, several situations warrant asking for donations. Several WordPress plugins are available for collecting donations, but more often than not all you need is a simple PayPal Donate button.

You can post this button anywhere on your site, whether it be the sidebar, footer, homepage, or on your blog. It reveals a button that website visitors can click on to make donations through the PayPal system. The user get’s sent away from your website for a brief period. Once on the PayPal page, the user has the option to make the donation with a PayPal account or with a credit card. As for the pricing:

  • Implementation of the PayPal Donate button is completely free.
  • There is a 2.9% + $0.30 transaction fee.
  • There are no monthly fees and contributors aren’t charged a thing.
  • Collecting donations in person (with an iPad and swiper) carries a 2.7% transaction fee.

Two PayPal Donate Button Methods

Two PayPal button creation methods exist. The first option involves walking through the official PayPal website and taking one of the pre-made Donate buttons from the site. You would then connect your PayPal account and embed the button wherever you want on your site.

The second way to create a button is with a WordPress plugin. Either route works fine, so we’ve outlined the process for each below. As well as some additional plugins for eCommerce solutions.

Option 1: PayPal Donate Button for WordPress via PayPal Website

Step 1

Navigate to the PayPal Fundraising page. This webpage lists all of the rates and features for when you add a PayPal Donate button to your website.

Don’t Have PayPal Account

If you don’t already have a PayPal account, click on the “Get Started Today” button (otherwise, skip down below).

How to Create a PayPal Donate Button for Your WordPress Site

PayPal Get Started Today

Choose either a Personal or Business account. Click Next.

Choose PayPal account

Choose PayPal account

Type in your personal information such as first name, last name, and email address. Create a password and select the Next button to proceed.

PayPal sign up form

PayPal sign up form

Fill in your address and phone number, accept the terms and conditions, then select the Agree and Create Account button.

PayPal create account

PayPal create account

Already Have PayPal Account

If you already have a PayPal account, click on the link that reads “Learn About Creating a Donation Button.”

Learn About Creating a Donation Button

Learn About Creating a Donation Button

Select the Create a Button link.
PayPal create button

PayPal create button

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How to Add Custom Post Status for Blog Posts in WordPress

How to Add Custom Post Status for Blog Posts in WordPress Do you want to add a custom post status for your blog posts in […]

Do you want to add a custom post status for your blog posts in WordPress? Post status is an editorial tool that allows you to organize your articles based on their respective stages during the editorial workflow. In this article, we will show you how to easily add custom post status to blog posts in WordPress.
What is Post Status in WordPress and Why Do You Need it?
Post status is an editorial tool that tells WordPress the stage of a blog post during editing. For example, posts that are incomplete are saved with the post status labeled ‘Draft’. When you publish an article, the status changes to ‘Published’.How to Add Custom Post Status for Blog Posts in WordPressPost status helps WordPress choose how to handle and display blog posts on your website. For example, it will automatically exclude posts labeled draft from your homepage and other publicly viewable areas of your website.By default, WordPress comes with the following post status that you can use:

  • Draft – An item that is saved but incomplete and not yet published
  • Auto draft – WordPress has an auto-save feature that automatically saves a draft as revision.
  • Pending review – Items that are complete and submitted for review but not yet published.
  • Future – Posts scheduled to be published later.
  • Private – Items marked as private
  • Trash – Items that are trashed
  • Inherit – Child pages that automatically inherit the status of their parent page.

Apart from these default post statuses, you can also create your own custom post statuses to improve your editorial workflow. For example, you can add a label ‘Not suitable’ for posts that are complete but not suitable for publication.

Having said that, let’s take a look at how to easily create custom post statuses in WordPress.

Method 1. Create Custom Post Status Using a Plugin

This method is easier and recommended for most users. It allows you to create custom post statuses as well as efficiently manage editorial workflow on your multi-author WordPress blog.

The first thing you need to do is install and activate the Edit Flow plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, the plugin will add a new menu item labeled ‘Edit Flow’ to your WordPress admin menu. Clicking on it will take you to the plugin’s settings page.

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How to show full featured image in wordPress single post

How to show full featured image in wordPress single post Display featured image in WordPress post as full, large, medium, thumbnail size Every available WordPress […]

Display featured image in WordPress post as full, large, medium, thumbnail size Every available WordPress theme doesn’t give you the option to control if you want to show featured image in a post or in what size you want to display them.The image is crucial for your blog post as it’s probably first thing audience notice.For ex, I am using Hueman theme and that doesn’t display featured image in single post. Here is what I did and thought to share so you can be benefited. 

  • Go to your theme directory
  • For ex: wp-content/themes/hueman
  • Take a backup of single.php
  • Edit single.php and search for <?php the_content(); ?>
  • Add following above the <?php the_content(); ?>
<?php
if ( has_post_thumbnail() ) { // check if the post has a Post Thumbnail assigned to it.
the_post_thumbnail( 'full' );
}
?>
  • Save the file and refresh your wordpress to see them in action.

Above code will show featured image in the single post as original image size. This is how single.php will look like.

If you want to control the size, you can change the_post_thumbnail parameter.

To display default thumbnail size (default 150px x 150px max)

the_post_thumbnail();

To display in medium size (default 300px x 300px max)

the_post_thumbnail( 'medium' );

To display in large size (default 640px x 640px max)

the_post_thumbnail( 'large' );

To display in original uploadedsize

the_post_thumbnail( 'full' );

This has helped me and I hope you too. Don’t forget to compress your images with these awesome free online image compressor tool. Let me know how it goes with your theme.

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7 Best WordPress Real Estate Plugins Compared (2018)

7 Best WordPress Real Estate Plugins Compared 2018 Are you looking for the best WordPress real estate plugins? WordPress is used by many real estate […]

Are you looking for the best WordPress real estate plugins? WordPress is used by many real estate websites to showcase listings and get new customers. In this article, we have hand-picked the best WordPress real estate plugins that you can use to grow your business. 

How to Make a Real Estate Website Using WordPress?

WordPress is the most popular website builder in the world. It is easy to use and flexible enough to make almost any kind of website imaginable.

There are two different types of WordPress which often confuses beginners. First, there is WordPress.com which is a hosted solution. Second, you have WordPress.org also known as self-hosted WordPress. See our article on WordPress.com vs WordPress.org for a side-by-side comparison.

We recommend using WordPress.org because it allows you to use all WordPress features out of the box without any restrictions.

To start your own self-hosted WordPress.org website, you will need a domain name and website hosting.

We recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider. They’re offering our users over 60% off and a free domain name.

Once you have purchased hosting, head over to our guide on how to make a website for step by step set up instructions.

That being said, let’s take a look at the best WordPress real estate plugins that you can use. These plugins will allow you to easily add your real estate listings and attract more customers.

1. IMPress Listings

7 Best WordPress Real Estate Plugins Compared 2018

IMPress Listings is one of the best WordPress real estate plugins. It is easy for beginners to get started, and flexible for advanced users to create powerful real estate websites.

It is mobile responsive and works with any WordPress theme. You can add as many details for each listing as you want with images and video support. Listings are beautifully displayed in a grid layout, and a single listing page allows users to get all the information they need including location maps.

It also allows you to import listings from your MLS database and support IDX integration with an addon plugin. It comes equipped with contact forms so that interested buyers can directly contact you.

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Best SEO Plugins for WordPress (And Must-Have SEO Tools)

Best SEO Plugins for WordPress And Must-Have SEO Tools Finding a great host for your WordPress site is sure to speed it up and boost your SEO […]

Finding a great host for your WordPress site is sure to speed it up and boost your SEO rankings. However, there’s much more that goes into it, including which keywords you target for product pages and blog posts, how large your image files are, and whether or not your content is readable. That’s why you need a good SEO plugin for WordPress. Otherwise, you’re stuck trying to fight against competition that is most definitely utilizing some of these tools. 

Luckily, several WordPress SEO plugins exist, and many of them are completely free. In addition, you can find some third-party SEO tools for bringing up powerful stats, keyword rankings, and backlink information.

After finding some great SEO plugins and tools from the list below, make sure you bookmark our 45 tips to increase traffic with SEO tweaks.

The reason we say this is because SEO is confusing, even for experienced website owners. But when you’re equipped with the right tools (awesome SEO plugins) and the knowledge needed to implement those tools, you’ll be well on your way to search engine success.

The Best SEO Plugins for WordPress

To start off the list, we’ll talk about SEO plugins for WordPress. These are often easier to understand and install, and you can choose from a wide range of plugins with different features. The best plugins show you SEO projections and recommendations on your page and post editors, while others are limited in their feature-sets, but they have unique assets like options for checking broken links or minimizing the file sizes of images.

  1. Yoast SEO
  2. All in One SEO Pack
  3. The SEO Framework
  4. SEO Squirrly
  5. Broken Link Checker
  6. Rel NoFollow Checkbox
  7. All in One Schema Rich Snippets

The quick list of recommendations is shown above, but we highly recommend scrolling through the more thorough reviews we’ve completed on the best SEO WordPress plugin options below.

Best SEO Plugins for WordPress And Must-Have SEO Tools

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Revealed: Why Building Your Email List is so Important Today!

Why Building Your Email List is so Important Today! Are you thinking about building an email list, but not sure why it is so important? […]

Are you thinking about building an email list, but not sure why it is so important? Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and revenue. In this article, we will show you the top reasons why building your email list is important (with real case studies). We will also show you how to start building your email list – step by step. 

What is an Email List and Why is it so Important?

An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email.

Why is this so important?

Because these subscribers joined your email list from your website and verified their identity by clicking on a link (double-option). They are extremely interested in what you have to offer.

According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.

In our business, email lists get 10 times higher conversions than social media campaigns. This makes sense if you think about these five advantages of email as a communication channel:

Email is Personal – Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.

Email is Purposeful – To get your email a user needs to signup for your email list and confirm their email address. Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.

Email is Targeted – As we mentioned earlier the user has already shown interest in your products/content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results. This is called segmentation, and we will cover that later in the article.

You Own Your Email List – You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by decisions of other businesses.

Email is One-on-One – People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.

This is precisely why every smart business in the world has an email list.

Big name brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists.

They understand that email marketing is the best long-term investment with a much higher return. Because people will continue to get their message at a very low cost for a longer period of time.

Social Media vs Email Marketing

Why Building Your Email List is so Important Today!

Now you’re probably thinking, wait a minute. What about social media?

A lot of social media experts and consultants, in an attempt to sell their services, downplay the importance of an email list.

In fact, we have even been asked isn’t email marketing kind of dead with social media taking over everything?

The best way to answer this question is to look at the information Twitter and Facebook ask you before you create an account:

Why Building Your Email List is so Important Today!

Yup, it’s an email address. Because these companies know that emails are the most direct and reliable way of getting in touch.

All social media platforms are building an email list because they are smart business owners. This helps their valuation when selling their business.

While social media is a great way to reach your audience, it’s important to keep in perspective the timely nature of social media platforms.

They come and go.

Not too long ago we had MySpace, FriendFeed, Google Buzz, Plurk and countless others. Most of them are either dead now or irrelevant.

Today we have Facebook and Twitter, but not everyone is as hooked up on these sites. Some prefer other places like Instagram, Pinterest, Vine, Snapchat, etc.

But studies show that at least 91% of consumers check their email on a daily basis.

We are not saying that social media is not important. It is, and you should explore every opportunity to reach out to your audiences.

However, you should spend more time and effort into something that guarantees much higher results.

What Do You need to Start Building an Email List?

Hopefully, by now, you should know why building an email list is so important, and why ignoring it would be a HUGE mistake.

So let’s take a look at what you need to start building your email list.

3 Things You Need to Build an Email List:

  1. A website or blog.
  2. An email marketing service.
  3. High-converting opt-in forms

All three of these are fairly easy to setup, and none of them require you to know how to code.

For the sake of this article, we will only be focusing on the last two items on the list. If you don’t have a website or blog yet, then see our step by step guide on how to start a blog.

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36 Reasons Why Having a Free Website is a Bad Idea

36 Reasons Why Having a Free Website is a Bad Idea The thought of getting a free website is tempting. The internet is full of […]

The thought of getting a free website is tempting. The internet is full of companies offering free website hosting even for self-hosted WordPress. You’re probably wondering what’s the catch? Why isn’t everyone else using a free WordPress website? In this article, we will share 36 reasons why having a free website is a bad idea and something that you should AVOID at all costs.

What Do We Mean by Free Website?

Most beginners who want to start their own website want to keep the cost low which is understandable.

So you typically Google the term free website and find many companies offering free website hosting services for free.

The thought of having free web hosting and building your site without paying anything is tempting.

Until you get a reality check. Once you sign up to these so-called “free website services”, you slowly start discovering the limitations and many of them turn out to be not free at all.

If you or your friend is thinking about getting a free website, then stop now.

And read these 36 reasons why free websites are almost always a bad idea.

  1. Extremely slow websites
  2. Unprofessional web address
  3. Trial Service is Not Really Free
  4. Hidden charges for free website
  5. They can lock down your data
  6. Irrelevant advertisements on your website
  7. They can shut down your website
  8. These companies can disappear at anytime
  9. You will lose your site address
  10. They can sell your information
  11. No site building tools
  12. No WordPress
  13. Limited WordPress
  14. Malware distribution
  15. You may become part of a link farm
  16. Limited bandwidth
  17. Low disk storage
  18. Vulnerable to hacking attempts
  19. HTML only sites with the limited number of pages
  20. Low credibility among your users
  21. Limited design choices
  22. No help or customer service
  23. You can’t run advertisements or make money
  24. There are no backups
  25. Difficult to get rid off
  26. No statistics or decent analytics
  27. You will be targeted with email offers
  28. No support for mobile devices
  29. No responsive designs
  30. No branded email
  31. No contact forms or email forwards
  32. Limited file upload features
  33. No way to setup redirects
  34. Investing time on the free website is unwise
  35. Not even for practice

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Top 9 Reasons To Choose Managed WordPress Hosting

Top 9 Reasons To Choose Managed WordPress Hosting For your business to succeed online today you have to juggle all sorts of things; everything from […]

For your business to succeed online today you have to juggle all sorts of things; everything from marketing, hosting, social media, advertising, content creation, etc. This can all become quickly overwhelming and very stressful. Today we want to explore why choosing a managed WordPress hosting service, as opposed to a shared host or small VPS, can be one of the most important decisions you can make as it pertains to your website. Your business deserves the best and a managed WordPress host can help give you that competitive edge.

What is Managed WordPress Hosting?

So first off, what exactly do we mean when we say managed WordPress hosting and how is it different than shared or do it yourself (DIY) hosting? To best explain this let’s first break down the general online population into the three typical hosting scenarios we typically see:

1. Shared WordPress Hosting

The first crowd is typically people just starting out who choose to go with low-cost shared WordPress hosting. Usually, these are people building their first website, migrating away from WordPress.com, or are strictly on a budget and need to keep things as cheap as possible. Shared hosting plans usually range anywhere from $3 to $25 a month. There is nothing wrong with starting like this, but there are a few things people should be aware of.

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What is HTTP/2 – The Ultimate Guide

How HTTP/2 Is Speeding up the Web The Hyper Text Transfer Protocol (HTTP), the simple, constrained and ultimately boring application layer protocol forms the foundation […]

The Hyper Text Transfer Protocol (HTTP), the simple, constrained and ultimately boring application layer protocol forms the foundation of the World Wide Web. In essence, HTTP enables the retrieval of network connected resources available across the cyber world and has evolved through the decades to deliver fast, secure and rich medium for digital communication.At Kinsta we’re addicted to optimizing the load times of the websites hosted on our platform and we’ve released numerous guides on the topic previously, just take a look at A Beginner’s Guide to Website Speed Optimization.Since we’re always at the forefront of new technologies we made sure the whole Kinsta website and admin runs on HTTP/2 and our new Google Cloud infrastructure supports HTTP/2 for all our clients. This extensive information resource explains HTTP/2 for end-users, developers and businesses pursuing innovation. From basic information to more advanced topics, you’ll learn everything you need to know about HTTP/2.

What is HTTP/2?

HTTP was originally proposed by Tim Berners-Lee, the pioneer of the World Wide Web who designed the application protocol with simplicity in mind to perform high-level data communication functions between Web-servers and clients.

The first documented version of HTTP was released in 1991 as HTTP0.9, which later led to the official introduction and recognition of HTTP1.0 in 1996. HTTP1.1 followed in 1997 and has since received little iterative improvements.

How HTTP/2 Is Speeding up the Web

HTTP timeline

In February 2015, the Internet Engineering Task Force (IETF) HTTP Working Group revised HTTP and developed the second major version of the application protocol in the form of HTTP/2. In May 2015, the HTTP/2 implementation specification was officially standardized in response to Google’s HTTP-compatible SPDY protocol. The HTTP/2 vs SPDY argument continues throughout the guide.

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